Influencer marketing21 / 28

Curly

In his “Le Faussaire” (“The Forger”) series, Xavier Pincemin, Top Chef winner with a million followers, recreates iconic snacks: Carambar, Nutella, Coraya and, of course, Curly. His Curly attempt was an epic fail, so we jumped on the opportunity and sent him a parcel. The result: 200k views for the price of a parcel.